We are doing our inaugural Father's Day Bags in 2020. They will be full of men's luxe toiltetries, snacks, preemie gifts and a Dad book.
Mother's Day 2020
2020 NICU Cheer Mother's Day Gift-bags. Sadly this delivery was cancelled due to Covid-19.
Our third annual delivery went out to every cot in three of Melbourne's biggest NICUs on Christmas Day 2019.
2018 NICU Cheer Christmas Gift-bags
2017 NICU Cheer Christmas Gift-bags
Now donating to 5 NICUs!!!
I am so proud + very excited to say that last week I’ve finalised taking on our 5th hospital The Joan Kirner Women's & Children's Hospital based in Sunshine Victoria which is the last of the NICUs in Melbourne, so now all Melbourne NICUs will receive our NICU Cheer gift deliveries on special days throughout the year.
With the 28 cots at JK added to our existing hospitals, this Christmas we will donating a total of 250 very large gift-bags full of goodies for parents of premature/sick babies in the neonatal intensive care units (NICU) across all of greater Melbourne!
I am so happy about this... it was my dream to expand to all NICUs but I thought it would take me years and years and I have managed to get to all 5 within 4 years. This Christmas is going to be EPIC! Cannot wait...
NICU Cheer now includes a pair of Snuggle Hearts in each of our gift-bags for families of premature/sick babies. Each delivery we do a total of 250 bags that are distributed to Melbourne five major hospital’s with tertiary level NICUs. This means we need at thousands hearts per year as they are given to families in pairs.
The Snuggle Hearts are very simple to make even with basic sewing skills. If you'd like to sew and donate some please send an email to or click below for the 1 page template & instructions will be sent to you. ♥️
Mum wears one heart down her top to pick up her scent, & the other is placed on, under or near your baby in their NICU cot (check with your hospital for their guidelines on this). The Snuggle Hearts are then swapped back and forth so that mother & baby can always smell each other even when apart. The program has been introduced to help a mother’s milk come in when she is apart from her baby, while the scent of the mother also has a calming effect on the baby”. ♥️
Rush University, USA: “The sense of smell is one of the earliest senses to develop...After birth, the sense of smell continues to develop, and it is one of the senses that helps the infant recognise the mother,” said Lawrence. “So having the mum’s familiar scent can really help ease an infant’s stress and discomfort.”
Christie Lawrence, clinical nurse specialist and assistant professor in the Department of Women, Children and Family Nursing at RU. ♥️
On 7 March 2020 NICU Cheer Founder Maddie proudly received a Community Volunteer Award from the Federal Minister for Jaggajagga Kate Thwaites at ceremony held in Ivanhoe, Victoria, cheered on and supported by her wonderfully supportive best friends and family and 5 year old daughter.
Pinchapoo collect + then distribute vital toiletries + sanitary items for those in need. They supply all of the luxe toiletries for our families + NICU staff hampers.
Earlybirds sell a premium range of premature organic baby clothing designed for babies in NICU. They generously donate 100s of premature outfits for our NICU families.
David Hughes & Holly Ife
The lovely Dave + Holly have donated 113 copies of their Dad book to go into our Father's Day gift-bags for parents of premature/sick babies in neonatal intensive care units.
Delfina Sport is a custom swimwear company owned + run by aquatic professionals who have all competed internationally. Delfina donated 500 masks to NICU Cheer for NICU families during 2020's pandemic.
Nelson Alexander Real Estate
The Nelson Alexander Charitable Foundation was established in 2005 to provide a platform for staff participation in community service. In 2020 they donated $1000 towards our Father's Day bags.
Officeworks is Australia's largest supplier of office + stationery products. The Bundoora store generously donates our printing costs for Milestone Cards, NICU posters, bag labels, cards + more.
Every Tiny Thing
Every Tiny Thing creates specialty NICU gifts that bring joy to families with babies in the Neonatal Intensive Care Unit. Every year they donate their NICU Cheer family poster for our bags.
Lummi sleepwear offers a range of gender-neutral, organic, black & white baby clothes and sleepwear ready to be gifted + worn by any newborn and baby. Their donated outfits are given to families in need of some extra care.
Created by a NICU mum, Miracle Mumma sell beautiful premature baby milestone cards, clothing + keepsakes. In 2020 they have donated their beautiful NICU Milestone cards for our bags.
Bidibots provide quality paediatric + neonatal products into hospitals for the improvement of quality of care for our most vunerable children. They donate Premmie nappies that are gifted to families as a keepsake.
Big Wet Spring Water jumped in without hesitation to help us when we needed sterile boxes in 2019. In 2020 they have again supplied us with the boxes we need to safely transport our bags into the hospitals.
Three Little Tots
Three Little Tots made the original No touching baby signs + carseat covers to hang on car seat or strollers. They have supported us since we began + we couldn't be prouder to partner with them.
Batiste Dry Shampoo
Batiste spray gives dull, lifeless hair the makeover that it deserves without water. It's a NICU mumma's must-have product + Batiste without hesitation generously donated their cans for inclusion in our bags.
Bliss Bouquets Melbourne
Bliss Bouquets use local fresh ingredients to compliment their delicious bouquets of chocolates, sweets, snacks, drinks (custom orders) + savoury options too. They donate beautiful Lindt bouquets that we gift to the hardworking NICU staff.
In Charge Box
A stylish lockable steel tech charging station that charges up to 10 of your devices at once. In Charge Box donated fingernail polish bottles for NICU mums to treat themselves to a little pick-me-up pop of colour.
Just adorable create unique outfits for fashionable little ones. The owner + designer is a NICU grandmother so she knows what these families are going through.
TLP Creative design beautiful decals for everything from shirts to cars, bottles to chalkboards + in 2019 donated our car stickers + iron shirt decals.
Khatija Possum Art
Khatija + her son John "Possum" was our NICU neighbour. She creates beautiful artworks detailing the stories + history of her Aboriginal culture. Her painting "Grandmothers Country" was our card cover for 2019.
Chocolates for the whole family. Although bound by strict policies the charity arm of Cadbury went above + beyond to help us access bulk chocolate at staff prices for our NICU Cheer bags.
Halcyon Nights invigorates kids’ creativity and takes parents back to a time when everything was fresh, colourful and new with their unique bedding + clothing range.
All natural, delicious protein smoothies + super foods to power your performance naturally.
Premmie Milestone Cards
Until they closed Premmie Milestone cards supplied us with the NICU specific milestone cards for our first 3 years of bags. We thank the girls + wish them all the best.